Ruang Reka, in collaboration with Kenko, launched a visually captivating Key Visual campaign for the 'Kenko NK7', a vibrant range of ballpoint pens. Featuring the popular singer and entertainer Ayu Ting Ting, we aimed to connect the pen's colorful spectrum with the dynamic and accessible nature of creativity. The images capture Ayu's engaging presence, paired with the tagline "Pulpen Klasik, Nulis Asyikkk", to create a sense of familiarity and excitement around the writing experience. Ayu Ting Ting's widespread recognition in Indonesia was leveraged to not only highlight the product but also imprint the brand in the collective memory of a diverse audience.